Brand Name: ECRU NEW YORK

A matte paste that provides a rough, “slept-in” texture for medium-coarse, dry hair.

Why We Love It:

• Multifunctional
• Remains pliable
• Great for short & mid-length styles
• Control braids, knots and twists
• Perfect for grooming men’s styles
• Paraben Free

How To Use:

• Emulsify into palms and work through damp or dry hair
• Ideal for short and layered structures