wom·an·hood | noun | /ˈwÊŠm.É™n.hÊŠd/
the state of being a woman; the distinguishing character or qualities of a woman or of womankind; all women considered as a group.
What makes us women?
What distinctive experiences do we collectively share as women? At Knours, we believe womanhood is defined by each individual’s personal struggles & successes with their body. The most impactful of those experiences were the 3 M’s: menstruation, maternity, and menopause, especially on the skin.
Knours wants to be there for you, to encourage & uplift you, because womanhood isn’t always about feeling happy & beautiful; it’s about feeling important & alive. We want to create really effective, really good products that make you feel alive as a woman through the ups, downs, and in-betweens of 3 M’s.
Founder, Julie Chon
Julie spent 15 years working in hospitals as a physical therapist, helping patients get back on their feet both literally and figuratively. She quickly realized that there were obstacles her female patients faced because of the 3 M’s: menstruation, maternity, & menopause. After she became a mother of two, Julie recognized the importance of using clean & safe personal products for her own hormonal wellness. She eventually joined hands with her husband to become pioneers in the growing K-Beauty phenomenon as exclusive distributors of Korea’s top beauty brands.
Many years later, as Julie struggled with the emotional & physical changes symptomatic of menopause, and the effects they were having on her life, she was reminded of the patients she met during her time as a PT. As she researched ways to alleviate the symptoms of menopause in her everyday, and especially on her skin, she was surprised to discover the existence of EDC’s (endocrine-disrupting chemicals) in many widely known skincare products.
The Birth Of Knours.
Using her knowledge & experiences, Julie set out to create safe skincare that didn’t pose a concern for toxicity or triggering hormonal shifts during the 3 M’s. She collaborated with dermatologists & herbalists to conduct extensive research and formulate the cleanest, most effective products for women with hormone-related skin concerns.
And in 2018, Knours was born.
Englewood Cliffs, New Jersey
